A culinary escape to a contemporary Mediterranean lifestyle

Problem
Clearly define the Luna Grill brand idea to transcend the fast-casual restaurant category, create household appeal, resonate more deeply with consumers and inspire better food choices for generations to come.

Solution
The Luna Grill “Boho Med” brand idea brings the naturally cool, artisan lifestyle of the Mediterranean to life across all touch points, creating a new, relaxed, crafted culinary experience and destination to savor the vibrant and delicious flavors of the Mediterranean.

Results
Recently awarded multiple awards by the American Advertising Federation, the new brand idea elevates common rational themes of quality, simplicity, craftsmanship, sustainability and transparency to an emotionally inspiring, holistic brand experience that has increased traffic and transactions, while inspiring relevant and unique brand extensions.