Introducing the most exceptional luxury lifestyle brand to the world’s most elite buyers (consumers, designers, architects)
Problem
Increase awareness and engagement amongst an elite and elusive clientele and connect them to the extraordinary heritage of Gaggenau.
Solution
Restaurant 1683. A fully integrated luxury lifestyle experience with three Michelin Star chef Daniel Humm inspired by the 334-year legacy of Gaggenau.
Result
Restaurant 1683 created a riptide of unprecedented PR, social and cross-market awareness that distinguished Gaggenau as a brand beyond competition.
Website Design and Interactive Experiences
A fully immersive experience, the interactive website captured the multi-sensory essence and culinary precision of Restaurant 1683, connecting epicurean connoisseurs to the sensorial luxury of Gaggenau.
Direct Mail Design
Celebrity Chef Partnerships
Chef Daniel Humm, Chef Bryce Shuman
Collateral Design
Digital Video/Social Content
An unprecedented look inside the luxury lifestyle of Gaggenau, 333-years of innovation came to life in a series of cinematic behind-the-scenes, making of, and key personality interviews that connect Gaggenau to a global audience through video.
Print Ads
A 333-year journey, from the Black Forest to the pinnacle of culinary luxury, Restaurant 1683 generates a legacy campaign that owns providence and innovation through dramatic and precise visuals and language.
