Illuminating brilliant men’s skincare solutions.

Problem
Breakthrough in the men’s skincare category that has long been dominated by uninspired brands offering a familiar set of ingredients and applications tethered to the women’s skincare industry.

Solution
Entertain and connect with men by emphatically understanding their evolving skincare problems and empower them to feel and be brilliant, inside and out.

Result
The “Brilliant Men’s Skincare Solutions” work has generated incredible buzz and awareness for Lumin and has led to multiple highly successful brand and product line extensions since launch.