Uniting a diverse and passionate community to inspire the future of gemology

Problem
Modernize a nearly 100 year old institution, while building upon its rich history and equity as the global authority in the gem and gemology space.

Solution
Demonstrate a clear expertise of gemology through a modern, bright, designed aesthetic, and warm and inviting expert tone.

Results
Taking a more holistic approach, GIA has united a diverse and passionate community to continue inspiring the future of gemology.

Consumer Campaign Visuals

Interactive Experiences

Global Content and Asset Creation

Video Content Series

Trade Campaign Visuals

Trade Show Booth Design

Logo Design